@alumniofny is a sneaker boutique that’s been a Crown Heights staple for more than two decades. Right off the Eastern Parkway, it’s no stranger to the celebratory spirit (and madness) of the annual Labor Day weekend. To commemorate the occasion, @essenticnyc thought it was only appropriate for @alumniofny to host a fete of its own, and to accommodate the jumpoff with a special musical treat. Crown Sound was the result of this epiphany. Mixed by Harlem’s @dollardollardollar and cover designed by our international connect @rarebirth, we’re very happy and excited the mixtape came out exactly the way we envisioned it, and we can’t wait to share it with the neighborhood. Come by @alumniofny on Saturday, August 30th, anytime between 1 p.m. to 7 p.m. to receive a free copy of the tape. We’ll also serve beer provided by the good folks of @flagshipbrewery and music by our very own @nakinboots and special guest @dollardollardollar. Don’t miss out! 

#alumniofny #dollarbin #crownsound #flagshipbrewerySI #essentic #rarebirth #brooklyn #crownheights #cdbaby #reggae #dancehall #jamaica #laborday #westindiandayparade #fete #trinidad #tobago #haiti #guyana #dominica #martinique #stlucia #turksandcaicos #antigua #sanitkitts #grenada #barbados #saintcroix #saintthomas #saintjohn

@alumniofny is a sneaker boutique that’s been a Crown Heights staple for more than two decades. Right off the Eastern Parkway, it’s no stranger to the celebratory spirit (and madness) of the annual Labor Day weekend. To commemorate the occasion, @essenticnyc thought it was only appropriate for @alumniofny to host a fete of its own, and to accommodate the jumpoff with a special musical treat. Crown Sound was the result of this epiphany. Mixed by Harlem’s @dollardollardollar and cover designed by our international connect @rarebirth, we’re very happy and excited the mixtape came out exactly the way we envisioned it, and we can’t wait to share it with the neighborhood. Come by @alumniofny on Saturday, August 30th, anytime between 1 p.m. to 7 p.m. to receive a free copy of the tape. We’ll also serve beer provided by the good folks of @flagshipbrewery and music by our very own @nakinboots and special guest @dollardollardollar. Don’t miss out!

#alumniofny #dollarbin #crownsound #flagshipbrewerySI #essentic #rarebirth #brooklyn #crownheights #cdbaby #reggae #dancehall #jamaica #laborday #westindiandayparade #fete #trinidad #tobago #haiti #guyana #dominica #martinique #stlucia #turksandcaicos #antigua #sanitkitts #grenada #barbados #saintcroix #saintthomas #saintjohn

Last Friday, @essenticnyc’s @jaekicho and @nakinboots (#wontyme) rocked a DJ set right outside of NYU’s Skirball Center. What awaited them was a mob of feverish K-pop fans screeching at the top of their lungs and dancing along to every record. It was an amazing turnout, and once again reminded us the insanity of K-pop fans. Big ups to everyone who won raffle prizes, especially that girl who shed tears of Joy when she won the metallic Big Bang live album box. | 2014.08.15 | #essentic #kpop #nykpopfest #bigbang #tvxq #exo #nyu #skirball

Last Friday, @essenticnyc’s @jaekicho and @nakinboots (#wontyme) rocked a DJ set right outside of NYU’s Skirball Center. What awaited them was a mob of feverish K-pop fans screeching at the top of their lungs and dancing along to every record. It was an amazing turnout, and once again reminded us the insanity of K-pop fans. Big ups to everyone who won raffle prizes, especially that girl who shed tears of Joy when she won the metallic Big Bang live album box. | 2014.08.15 | #essentic #kpop #nykpopfest #bigbang #tvxq #exo #nyu #skirball

Here’s a little history lesson. On the left is the legendary King of Pop, Michael Jackson. On the right is the 8th President of South Korea, Kim Dae-jung. The two connected because of their belief in world peace and respect for each other’s humanitarian work. This was a photo taken on Kim Dae-jung’s inauguration. Yes, MJ flew out to Seoul for this. It’s incredible how two world-class figures in completely different fields connected for politics, ditto. MJ passed away five years ago on June 25th, while former President Kim passed away less than two months later on August 18, 2009. Whether you liked them or not, you can’t deny one’s achievements as a musician, and the other’s fight against Korea’s military regime, which earned him The Nobel Peace Prize. Real bosses, and real OGs. Though it’s already been five years since their passing, @essenticnyc will continue to tip our hats (fitteds and snapbacks) to these world-class leaders. | #essenticppl | 1998 | #essentic #essenticnyc #michaeljackson #mj #kimdaejung #restinpower

Here’s a little history lesson. On the left is the legendary King of Pop, Michael Jackson. On the right is the 8th President of South Korea, Kim Dae-jung. The two connected because of their belief in world peace and respect for each other’s humanitarian work. This was a photo taken on Kim Dae-jung’s inauguration. Yes, MJ flew out to Seoul for this. It’s incredible how two world-class figures in completely different fields connected for politics, ditto. MJ passed away five years ago on June 25th, while former President Kim passed away less than two months later on August 18, 2009. Whether you liked them or not, you can’t deny one’s achievements as a musician, and the other’s fight against Korea’s military regime, which earned him The Nobel Peace Prize. Real bosses, and real OGs. Though it’s already been five years since their passing, @essenticnyc will continue to tip our hats (fitteds and snapbacks) to these world-class leaders. | #essenticppl | 1998 | #essentic #essenticnyc #michaeljackson #mj #kimdaejung #restinpower